Inspired Endurance Training

Inspirational speaking

Never Stopped Believing

The Journey of an Unlikely Ironman. A keynote about belief, preparation, gratitude and the moment your plan runs out — built for audiences who will never swim 2.4 miles and will absolutely recognise the feeling.

Bill Best running the marathon leg of the Ironman World Championship on the coast road at Kailua-Kona, October 2013
Kailua-Kona, 12 October 2013. Number 479, still moving.
— The arc

How the talk moves

Belief

A dream that started in the hours before midnight in July 2008, and a sign on a wall that said if you can dream it, you can do it.

Gratitude

The fuel: people, places, lessons and memories — and why the ones who carry your bag matter more than the ones who hand you the medal.

Purpose

What’s my why? Then, unavoidably: what’s yours? The question the rest of the talk hangs on.

Courage

Sister Madonna Buder, Chris Nikic, Hector Picard. Three people who redefined what the word impossible is worth.

Inspiration

Why inspiration has to be sought out rather than waited for, and what it costs to go looking.

Discipline, focus, follow-through

Planning and preparation. Commitment and consistency. Organisation and structure. The unglamorous foundation under every finish.

Adversity

Seventy seconds before a swim start, and what the day does to a plan that took a year to build.

The moment of truth

The spot on the Big Island where it came apart, and the decision that followed. If you can’t find a way, make a way.

— Relevance

Why it lands with a business audience

The bridge is not motivational. It is structural — because a demanding job asks for exactly what a long day of racing asks for:

  • Work and personal lives that are complex, demanding and running at the same time
  • Constant examination of how we do what we do — our actions, habits, practices and processes
  • Tracking and evaluating performance honestly, recording the highs and the lows
  • Accountability, to ourselves and to the people who depend on us
  • Breaking things down and simplifying them until they can actually be started
  • Looking consistently for incremental gains — the one per cent that compounds

What is your increment?

— Takeaways

Eight lessons the audience leaves with

  • Find and have a purpose. Everything else is negotiation without one.
  • Do the work — measure twice, cut once. Preparation is not the boring part; it is the part.
  • Own and learn from your mistakes. Mine cost me twenty-six minutes and three years.
  • Maintain focus. It keeps you on track, keeps you safe, and gets it done.
  • Always finish what you start. Including the things nobody is watching.
  • Have gratitude. For the people who made it possible, every time.
  • Find joy in the journey. The finish line lasts a few seconds; the years before it do not.
  • Never stop believing. Which sounds like a poster until the night it is the only thing you have left.
— Formats

Ways to book it

FormatWhat it isLength
Conference keynoteThe full talk, with photography throughout and time for questions at the end.45–60 min
After-dinnerA tighter, warmer version built for a room that has eaten well.30 min
Leadership offsiteThe keynote plus a facilitated session on the audience’s own why, increment and follow-through.Full day
Sports club or teamFor triathlon clubs, running groups and school or university squads.45 min
FundraiserDelivered at cost for events supporting World Bicycle Relief and similar causes.By arrangement

Fees: US$5,000, of which 20% goes to World Bicycle Relief. Travel from Chicago billed at cost. Fundraisers and club events by arrangement.

— Feedback

What audiences say

I know we had a great line-up of speakers, but your talk may well have been my favourite. I appreciated the sincerity and humility you displayed while delivering a powerful message.

Mark G.

I frankly didn’t know what to expect from this segment and I was worried it would be lame and a waste of time — which, at the end of the night, was a real concern. It ended up being fun, and I went to the gym before cocktails because I had the motivation to go do that.

Jon E.

Your unlikely story is truly amazing. What you accomplished was a complete reboot of your life and a lesson for us all. Breaking things down and keeping them simple are great tools to stay focused on what is important.

Alan T.

I’ve been running “Unlikely Ironman” through my head all week. The more I contemplate my why, the more excited I am about my career and life transition. You’ve helped and inspired me.

Jay F.

It was a pleasure to meet you and hear your story. You are an inspiration.

Josh D.

I had no triathlon background. Ten 70.3s and two Ironmans later, Bill has become someone I genuinely look up to, and a lifelong friend.

Rashed AlNaber · Sub11 Athletics

Looking for a speaker?

Tell me the audience, the room and what you want them walking out thinking. I will tell you honestly whether this is the right talk for it.

Check a date
— Listen

In conversation

The C4G Success Podcast, with John A. Kailunas II.

Ep 48

The Iron Man Way

How an Ironman and a career turn out to ask for the same things. The journey to becoming one, what went wrong along the way, and what preparation, perseverance and the people around you are worth — on the course and at work.

Listen on Catalyst4Growth →